Magento is an open-source content management system for e-commerce web sites. The software was originally developed by Varien Inc., a US private company headquartered in Culver City, California, with assistance from volunteers.
According to research conducted by aheadWorks in October 2014, Magento's market share among the 30 most popular e-commerce platforms is about 30%.Magento employs the MySQL relational database management system, the PHP programming language, and elements of the Zend Framework. It applies the conventions of object-oriented programming and model-view-controller architecture. Magento also uses the entity–attribute–value model to store data.
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