Bawree is a name that suggests ‘being crazy’— crazy for fashion that talks about ones style sense. This craziness extends to all types of fashionable attire. And this is how Bawree came into being. The founders Dhiren Bheda and Mehul Sheth came a long way to build Bawree into what it is today. A product in 1993 and a brand today after 21 years down the line, the transformation in Bawree has been phenomenal. It has grown from a 350 sq. ft to 32000 sq. ft. space to become a popular brand when it comes to Indian traditional attire for women.
Be it Lehenga, Salwaar Kameez, Kurti or Saree; find a collection that is designed for every occasion and for the beauty in every woman. Every woman needs special attire that matches her lifestyle. It is attire that makes them feel gorgeous, look fashionable and pampers their style sense. The fit, the colours, the pattern and the cut, everything defines the beauty of the dress she wears. It ought to be nothing but the best.
The love for fashion goes beyond – Bawree now forays into ethnic wear for men, Indian & western wear for girls and imitation jewellery for women. Now men can not only accompany their spouse, but also shop along with them. Bawree’s ethnic collection is for entire family and that is what adds to the beauty of Bawree.
IIn 2014, we have 14 stores across India and envision opening about 50 stores by 2017. Plans for opening new stores in Canada and Australia are also in progress.
For us, “More than fashion, it’s an expression that celebrates the real Bawree in each and every woman”
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